Jaws Marketing LLC

Welcome To Jaws Marketing

Latest Posts

5 Advantages of Digital Marketing vs. Traditional Advertising

2089190823_188a86a271_m

We’re experiencing a manoeuvre of advertising techniques from conventional strategies to digital ones in the aftermath of growing engulfment of people’s lives into the electronic media. It’s therefore becoming an increasing requirement for virtually any business establishments or startups catch prospective customers in the electronic space and to make an electronic existence. Digital marketing can offer various advantages over conventional promotion procedures, and such gains ought to be exploited over the social media, advertising strategies of companies in the electronic media and so forth with a skillful evaluation of consumer behaviour. Professional assistance in the kind of digital marketing services may be useful in this respect. Following can be found as the five principal advantages of digital marketing over conventional promotion:

1. The best part of internet based advertising is the fact that the size of the establishment does not matter. All that matters is can you make greatest usage of the electronic platform to boost your advertising abilities and confirm your existence as a successful seller. So itis a level playing field whether you’re a small-scale or big retailer.

2. It’s pocket friendly also. Its internet advertising strategies can expand rather at low prices and cut back on different expenses linked to conventional strategies like ads on newspapers, televisions and other mass media.

3. It’s comparatively more straightforward to assess the stuffs that do not work for your company in an online marketing world or work. It’s possible for you to assess the visitors to your web site or site using Google Analytics which will help reach certain targets. Additionally, email marketing alternatives that are packaged supply the alternatives to see just how many folks are socializing with your posts.

4. There are real time leads to digital marketing. For conventional advertising there’s a long delay to get comments about how great their company is running. Here, an easy touch of a button in the website will supply info regarding the amount of visitors, increase in subscribers, the peak trading times, conversion rates, etc.

5.It supplies impulsive refinement chances as compared to conventional strategies and additionally at substantially lower prices. Internet marketing supplies instantaneous opportunities for improvising. There are greater opportunities of building a brand image that is good valuing and addressing the requirements the target customers.

Apart from these, there are several other related advantages of internet based advertising. There’s a much greater chance to develop a world-wide exposure for the firm. The social networking share buttons can help a brand go totally viral. This would be somewhat unthinkable of in case of conventional advertising where both feasibility and price is a variable. Brands have so found a fresh zone of competition in the electronic world. This has encouraged increase of services and digital marketing businesses which will help in optimising their strategies. Besides receiving an excellent Search Engine Optimization, and do plans in social media and posts, the demand of these services is vital to give a direction to their marketing strategies to the businesses.

 

Common Errors When Keeping Office Plants

293258134_7f1e6e271b_m

When kept in the office from aesthetic motives to developing a positive work environment, plants have lots of advantages. In order that it comes as no real surprise that a lot of offices in New York have various types of plants in them even balcony planters. Some go through great lengths to design a landscape that’s visually pleasing as well as jobs what the brand is about. There are likewise lots of common errors they make when setting or taking good care of plants while most office managers would need to get plants inside their office. A few of these errors are as follows:

1) Watering: Clearly you’ll have to water the plants daily for them to live and seem healthy. Nevertheless, some offices have plants kept in this kind of means that when you water them, a number of the water spills over to other sections of the office. Needless to say this could make quite a few issues from carpeting becoming wet to water entering electronic equipment. In addition, it creates a poor smell or maybe even cleaned promptly. All staff members responsible for keeping the office plants should ensure they are kept in this manner that there’s absolutely no spillage of water from the plants.

2) Plant location: Plants are mostly used for aesthetic motives at work. They compliment the layout of the office and offer a satisfying visual. Yet, occasionally they are able to get by workers in the way of the day-to-day movement at work. At the same time you need to ensure it doesn’t obstruct free motion in the office, although of course you do not constantly need to keep plants in a corner where no one goes. Last thing you’d need is folks when attempting to run to a different place at work, slamming into office plants.

3) Distinguishing between indoor and outdoor plants: Now this error is more prevalent than you’d believe. Lots of folks don’t understand that a few plants grow inside whereas some are meant for the outside. Plants that want lots of sunshine wouldn’t live in a closed environment however well you treat them. It is necessary to find out more regarding the kind of plants in your workplace and what precisely surroundings suits them the best. If in doubt, go for the brand new bonsai plants that not only appear dazzling but are tailor made for the office surroundings. !

Promoting Your Women’s Clothing Company

 

Women’s clothing is almost always a sure deal for online marketers. If you want to promote your women’s clothing company, you have a great deal of tradition and scientific research on which to rely. Whether you sell wedding dresses or masai clothing, you can use these great strategies to make your customers happy and bring in even more business.

A Mobile Website

Make sure, first of all, that your website will interface with mobile devices. Over 60% of the population has a handheld device such as an iPhone or android. That, alone is a significant number of potential customers. But, when you consider that almost all of these people actually do their shopping using their phones, and that 80% of them will make a purchase that very day, then it makes good sense to have your website updated to load quickly onto handheld mobile devices.5801816897_22e23c6ff7_b

These changes will make the most important part of your landing page load in a quickly readable format without locking down the device. The customers will be able to scroll quickly to whatever section of your website they want to see. This facilitates your customers’ shopping experiences, and brings in more profits for your company.

Brand Recognition

People respond to recognizable brands. This is why you should make the brands of clothing you carry obvious on your website. They should be listed in the menu, with follow-through links to that brand’s page on your site. Each brand should have a short writeup on your site, stressing the value of clothing from that particular manufacturer.

Your emails and newsletters should also feature these brand names prominently. While potential customers may not quickly recognize your company name, they will recognize the brand names of clothing lines you carry.

Internet Presence

7237898652_2292416d29_bPart of your internet presence affected by your company participation in social media. Facebook, Imgur, YouTube, and other social sites offer great exposure. By posting frequently on these and other sites, responding to comments people make, and by making comments on other people’s posts, you not only build brand recognition for your own site, you build legitimacy with search engines. This will add up, over time, to better rankings, eventually moving you to the first page of browsers.

Another great way to boost your presence on the internet is through link building. Your web master should be able to help with this, if you can provide quality material that includes the brand names of clothing you carry. Also, include other keywords that make your store stand out from other women’s clothing stores. These keywords should be linked back to your website.

For example, if someone is looking for Masai clothing, they will type that phrase into their browser. The first page of the browser will have about 10 entries. If your article is on that page, people can click through to read the article. This will take them to your website, where they can go straight from reading the article to shopping.

 

How To Market Your Detox Centre As A Health Farm

Your business, whether it is a service or offers goods for sale, can usually benefit from creative and persistent marketing. So many times, business owners are unaware of the broad applications to which their products can be applied. For example, quilting clubs use PVC pipe to make quilting frames; home improvement stores should market to that consumer group. Construction companies can resell architectural items recovered from build sites, therefore, marketing to architectural digests and historical societies. Your detox center can benefit from similar marketing. Here are some ideas for how to market your detox center as a health farm.

15858890948_9a691cbf46_k

Impressions

Most people think of a detox center as a place where people go to feel bad before they feel better. Detox is not a pleasant experience for most people. To market your detox centre as a health farm, draw attention to the positive results of detoxification.

Market Your Location

Hewlett-Packard

 

Your website should focus on the physical appearance of your centre, if you have lovely landscaping or natural elements nearby. Show your clients relaxing by the pool, lake, or walking nature trails. This takes the focus off of the perceived difficulties of detox.

Market Your Services

You should also focus on the amenities of your centre. Point out the spa treatments you offer, along with yoga classes and other opportunities the guests have for getting exercise. While a detox regimen may not encourage a lot of strenuous exercise, most people will appreciate the opportunity to do some gentle movement. Massage therapy is a coveted service at health farms, so if you offer it at your detox centre, make sure it has its own page on your website.

Market Your Meals

2843225356_81d521a4bc_o

Battle the impression of starvation diets by publicizing your dining opportunities. Don’t be shy about touting the qualifications of your chef and kitchen staff. Let your potential customers know that they can expect flavorful, healthy food during their stay. If you offer organic foods, make sure that this information is prominent on the website. It’s a great selling point.

Market Education

Most detox centres offer education to their clients. These classes will teach them how to maintain healthy eating habits at home. They may also learn stress reduction techniques in order to reduce the amount of toxins in their systems during their daily lives.

Cooking classes are also a great draw. Your clients can learn to shop for and prepare healthy foods that will help to reduce the amount of toxins that build up in their bodies.

Calls to Action

Place calls to action in all of your online communication. This gives people the opportunity to respond with their contact information and follow the links to you website. Widgets are also useful in your signature line and on your profile in social media accounts. By including these, you brand your detox centre every time you comment or post in health forums, dietary forums, and other social media.

Marketing Your Planters Website

You finally got it done. You had your business website built. You’ve proudly shared the news on Facebook, and maybe even got a Twitter account to go with it. But, what do you do now? You want to market your Urban planters website online, but what do you do AFTER you get a website? Here are some pointers for building your brand recognition and unearthing a larger customer base.

Presence8541370656_3b638b0918_k

Your website is your first internet presence. When people look for planters, you want them to be able to navigate your website and place orders easily. To get them to your website, you need to encourage people to follow links to your site. There are a number of actions you can take that will drive traffic to your website. This establishes your online presence, and makes the internet search engines notice your website. When they notice your website, you move up in rankings, with the goal of ending up on the first page of search engines such as Google and Yahoo.
The reason you want to be on the first page is that most people will not go any further than the first page, or first 10 entries, when they are shopping. They expect that the best businesses will be on listed in the top 10.

Widgets

Get your web designer to develop a widget for you. This widget can be placed in your signature line on emails. It can also be placed in your profile in most social media sites. People interested in your product or service can click on the widget, and they’ll be redirected to your website. Every time someone does this, you gain credibility with search engines. This begins to move you up in rankings.

Forums

online-forum-2

Look at all of the gardening forums you can find. Join them, and in your profile, include your widget. This doesn’t get the attention of search engines but it is the first step. Next, you need to comment on posts other people make. Now, you’re starting to get some attention. You don’t necessarily need to try to sell your planters – let them sell themselves. You just recommend creative ways in which to use them, or compliment people on their own choices.
As people see that you have a business and have some expertise, they will start visiting your website.

Calls to Action

In your emails and in social media, you can include calls to action. These are opportunities for people to learn more about your planter website or business. They enter their email address to receive your brochure or a newsletter, and you automatically have a new contact for your business.

Demographics

2904397021_c4a813063a_o

Most social media sites, and many forums, will record and track the demographic data of people who use the sites. This is available to members, sometimes for a small fee. This is an excellent way to expand your customer base.
The good news is that there are actually people whom you can hire to post and respond in forums, and study data from sites. This will help you market your planter website.

Marketing Your Cladding Business

Your cladding business can profit from marketing in unusual markets. While you may have a Facebook page and a website, there is so much more you can do to get the word out there about your business. Keep in mind that most shoppers will first look at the “big-box” stores when they are ready to purchase construction materials. That means you need to be inventive in your marketing strategy. Here are some tips for marketing your cladding business.

Senior Centers

13700535553_2958553574_b

Senior citizens are a great market for your construction supplies. Look at it this way – the baby-boomer generation is a huge population, and in better health than any generation of seniors in history. And, they are the ones who will be building playhouses, pool cabanas, gazebos, and tree houses for their grandkids.

Find those markets, and make your name known to them. Go to the senior center and leave business cards. Find out if there is a publication that targets senior citizens in your community, and purchase advertisements in it. One of the most successful ad campaigns of all time was one for a campervan manufacturer who featured seniors taking their grandchildren fishing and camping.

Construction Companies

3582272593_0eae5c4425_b

Make yourself known to local construction companies. They need to know all of the vendors in their profession. Even if they already have vendors, you need to keep in touch with them, letting them know that there is a local vendor who can step into the gap if they have a problem with supplies. When you can supply them with shiplap cladding after they end up short on a job, you will be the hero of the day, and have a new customer.

Forums

Join forums of people interested in home improvement. By reading their posts, responding to their pictures, and answering questions, you establish yourself as an approachable, knowledgeable person that they can trust.

Check out hobby forums, too. These will be populated by a demographic that builds doghouses, playhouses, storage sheds, and other outside structures. This is a great market for your cladding.

On these forums, it is perfectly all right to tell everyone that you have a business, and even to tell them the location. This will bring in local clients that will boost sales and build brand recognition.

Videos

You don’t have to be a movie star to make videos. Get someone to help you make videos in which you demonstrate a simple project. You can also explain the different types of siding and the appropriate way to install them.

When you post videos, look at other videos that are similar and leave positive feedback. The account from which you leave feedback will provide a link back to your site, and internet browsers will be able to trace it. This increases your credibility with the browsers, and moves you up in ranking.

Writing

Post a brief article on your website once a week. This also gets the attention of browsers, and can help to move you to the front page. Be sure to respond to every comment.

How Important Is Brand Marketing?

Your online appearance represents brand awareness. It is your first face to the public, and draws new customers in. When you are not there for potential customers to actually talk to, your presence online is the next best thing. In fact, the popularity of social media is a prime indicator of the need of most people to feel connected – why else would they re-tweet a notification from a celebrity? When you add in the fact that 60 percent of people have iPhones or androids, and 80 percent of those people shop on those devices, the branding of your website and affiliates is crucial. You need a recognizable brand that people can remember. You also need to promote affiliates and help with brand recognition of any products you carry.

Drive Traffic

189434735_4f0faa809d_o

Your own brand, or company name is important. You want your customers to remember it, and you want them to tell others about it. One of the ways to create an identity online is through marketing the brands that you support. For example, dancers may not recognize the name Bloch Dancewear right off-hand, but they do know the names Polina Seminova, Sarah Lamb, Agne Letestu, and Maxim Beloserkovsky. These are the names most likely to be entered into search engines, along with the word “dancewear” following.
If you provide internet content and social media links using such tags as “Polina Seminova dancewear”, then people searching for these items can be redirected to your website. Using known brands in your online presence makes it far more likely that customers will find you. They are already looking for your products, but they may not know your name. This drives traffic to your store and makes your brand more memorable.

Build Credibility

5188228134_0f3102723c_o

When you promote the brands you carry, shoppers learn whether or not you are a credible vendor. Brand names drive traffic to your website, but you have to keep the shoppers there. Provide an easily navigable website with secure checkout. If your website is hard to navigate, customers will quickly move on to the next vendor. They don’t have time to play games.
If you promote Irina Dvoroenko dancewear, visitors to your site should be able to see that name on the page to which they are redirected. This kind of brand marketing is consumer friendly and simply good business.

Social Media and Brand Marketing

8540717756_b3c03d693d_k (1)

You may consider social media to be a waste of time, but the majority of people don’t. They at least check Facebook every day, or at least one other source. You are missing out on a vast, mostly free advertising venue by neglecting social media. Place calls to action in various social media sites, with the brands you carry listed to catch attention. Comment on other people’s posts, and send out notifications, because every time your website’s name shows up on the internet it gains momentum with the search engines.
When you want to build brand recognition for your own company, the smartest thing is to use brand marketing for the names people are already looking for.

Marketing Your Dancewear Website

bwba

Marketing your dancewear website is all about convenience and visibility. With the speed of light, the internet can bring customers to your virtual door – but only if your website is accessible. And, only if customers are funneled to your door. Here are some pointers for marketing your dancewear site.

Website
First of all, you need a good website. You may already have one, and that is great, but check if for a few things. First of all, make sure the content of your website is SEO friendly. That means that the titles of the pages, headings for sections, and some of the content has the keywords in it. Those keywords are phrases such as “online dancewear”, “dance costumes”, and other words or phrases that people would type in to find your product.
There are some sites on the internet that offer keyword analysis free, and others where, for a nominal sum, you can find out which keywords are used the most often. Make sure you use the keywords that you choose in the right places, and in your domain name, if possible.
This may seem like an artificial way to get attention, but the search engines will not even notice your website if those keywords are not present. Why should they?

Online Catalog

You won’t get far in internet sales without an online catalog. Having an online shop is one thing but having one that looks good and works correctly is something else. Make sure your pictures are the right size – pixel-wise – to download quickly to mobile handheld devices. About 60% of shoppers now admit to using their iPhones or androids to make online purchases, and if your site does not work correctly on mobile devices, you will lose business to competitors.
In the dancewear market, parents do most of their shopping during their young dancer’s lessons, or on the spot when receiving instructions for costuming for the next performance. With an online catalog that is quickly accessed, you improve your chances for getting that business.
This is also good for those times when a mom “just loves” that outfit, and is sent to your website to find it.

Shopping Cart

7968029824_1d1eb20771_b
Your shopping cart should, first of all, be secure. Make all security measures visible to the shopper, such as kaptcha or other efforts. Display all forms of payment you accept, from credit cards to PayPal to cheques. Finally, make sure the shopper can return to their shopping place quickly and easily, without having to scroll through the same thing over and over. This will increase your conversion rate.

Social Media
Do you have your dancewear website on Facebook? If not, get an account. It is one of the first steps to getting the word out on social media about your business. You can contact loyal customers with news and special offers. It also builds your credibility with the search engines which direct browsers to your site. Every time you make a comment, post a status, respond to a comment, or post a picture on social media outlets, you “gain points” with search engines that give your website more credibility.

Competition In The Gardening Industry

Competition in the gardening industry continues to get tougher in an already crowded market. Part of the conflict arises because of ever-improving shipping methods that can cross the globe in a matter of hours. Your local nursery may feature foundation plantings that come from a foreign country and stepping stones from an equally distant place. The savvy business owner knows that, to compete with other nurseries, landscaping, and maintenance companies, he must have a strong online presence.

141079155538328

Branding

Branding is the art of getting your name, or “brand”, well known. You may be a well known local brand. Or, you may have national recognition. You may even be a world-wide brand, which people recognize regardless of their native language. Coca Cola and Nike are examples of world-wide branding, while Ivey Gardens is an example of local branding. You have probably heard of Coca Cola, but not Ivey Gardens.

14107917111900

The internet is your fast-track to becoming a well-known brand. The world-wide-web does, indeed, cover the entire world. What many people do not know, however, is that they can carve out a little piece of the web for themselves and their brand. With proper strategies, you can get attention for your business every time someone in your area types in keywords that pertain to you.

SEO

14107917111900

This is partly done through skillful SEO. SEO, or search engine optimization, is a style of writing and coding that catches the attention of search engines as they look for information related to keywords. The placement of keywords in the article, the coding of these articles as they are uploaded to the internet, and the frequency with which you post all affect your reputation with the search engines. As you maintain a good reputation, the search engines move you up in rankings. This can give you the upper hand in competition with other members of the gardening industry such as http://www.lawnmaster.co.uk/.

Social Media

14107917111900

The use of social media has revealed itself as one of the best ways to build brand recognition. Many customers will move your emails to the recycle bin, but a Facebook update on the newest shipment of bedding plants will get their attention.

Social media is something that many people take personally. If they receive a tweet, it is almost like receiving an old-fashioned long-distance phone call – they feel special, like they are the only ones that know about it. That is why tweeting a 3-hour special to your “followers” can bring in plenty of attention. You can even offer specials to faithful customers who re-tweet your ad.

Through social media, the customers and potential customers on your list get the feeling that they know you. This is part of the process of building brand recognition. When people have the feeling that they know you, they are more likely to remember you when they need gardening products and services. They also will go with the familiar name, rather than one they have never heard. That is the value of brand recognition, and the value of the internet in your competitive business.

 

Setting Up Your Own Corporate Marketing Event

Corporate marketing is the public face that you put on your business. If you are a small company and want to stay that way, you market your business accordingly. If you have big plans, you market your company in a way to make it big. If you are a business owner and want to reach out to a bigger client base, a corporate marketing event is a great tool. Here are some pointers for setting up your own corporate marketing event.

Lodging and Accommodations

Before you plan anything, settle on your planned accommodations. You probably have an idea of how many guests you will invite, if not the actual finalized list. Look for lodging and meals that are comfortable, affordable, and if possible, unique. This will keep your event in the clients focus. For example, The Popup Hotel provides luxury accommodations and catering that is memorable and comfortable, for a good price.

Guest List

First of all, start a database of your potential clients. These will be the customers you intend to serve through your products or services. This is usually a list of people and other businesses that are separate from your customer database. After all, you are trying to attract new business. If you want to have a customer appreciation event, that is a different activity.

When you build your guest list, you may not be able to get the president of each company to attend your event, but you may be able to get the attention of one of the VPs. Also, check job titles in the potential clients own marketing and HR departments. Inviting key personnel in one of these departments may be your way to the top.

Advertisement

Once you have your guest list finalized, work on your invitation. Create your announcement in the form of a press release announcing a new product or sales campaign. You may want to tout a new location or the issuance of a new customer survey. This is usually a newsworthy type of story rather than an advertisement.

Make sure your advertisement/press release is keyword optimized. The probability that your potential guest/client will do a search on your keywords is very high, if they take your invitation seriously, and you want your invitation to rank on the keyword search. To optimize your announcement, include a video and some photos. This increases the likelihood that internet browsers will notice your piece.

Plan, Plan, Plan

Make sure your presentations are all in order and that you have all of the necessary equipment to make the presentations. Projectors, sound systems, handouts, and print material should be ready for distribution. Not only must your presentation be smooth and flawless, it must be businesslike and informative. Provide samples of your product if possible. Any fumbling around at this stage will make you look unprepared and unprofessional.

Once you have the lodging, guest list, press release, and presentation in order, you are ready to impress your potential clients.