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How Important Is Brand Marketing?

Your online appearance represents brand awareness. It is your first face to the public, and draws new customers in. When you are not there for potential customers to actually talk to, your presence online is the next best thing. In fact, the popularity of social media is a prime indicator of the need of most people to feel connected – why else would they re-tweet a notification from a celebrity? When you add in the fact that 60 percent of people have iPhones or androids, and 80 percent of those people shop on those devices, the branding of your website and affiliates is crucial. You need a recognizable brand that people can remember. You also need to promote affiliates and help with brand recognition of any products you carry.

Drive Traffic


Your own brand, or company name is important. You want your customers to remember it, and you want them to tell others about it. One of the ways to create an identity online is through marketing the brands that you support. For example, dancers may not recognize the name Bloch Dancewear right off-hand, but they do know the names Polina Seminova, Sarah Lamb, Agne Letestu, and Maxim Beloserkovsky. These are the names most likely to be entered into search engines, along with the word “dancewear” following.
If you provide internet content and social media links using such tags as “Polina Seminova dancewear”, then people searching for these items can be redirected to your website. Using known brands in your online presence makes it far more likely that customers will find you. They are already looking for your products, but they may not know your name. This drives traffic to your store and makes your brand more memorable.

Build Credibility


When you promote the brands you carry, shoppers learn whether or not you are a credible vendor. Brand names drive traffic to your website, but you have to keep the shoppers there. Provide an easily navigable website with secure checkout. If your website is hard to navigate, customers will quickly move on to the next vendor. They don’t have time to play games.
If you promote Irina Dvoroenko dancewear, visitors to your site should be able to see that name on the page to which they are redirected. This kind of brand marketing is consumer friendly and simply good business.

Social Media and Brand Marketing

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You may consider social media to be a waste of time, but the majority of people don’t. They at least check Facebook every day, or at least one other source. You are missing out on a vast, mostly free advertising venue by neglecting social media. Place calls to action in various social media sites, with the brands you carry listed to catch attention. Comment on other people’s posts, and send out notifications, because every time your website’s name shows up on the internet it gains momentum with the search engines.
When you want to build brand recognition for your own company, the smartest thing is to use brand marketing for the names people are already looking for.

Marketing Your Dancewear Website


Marketing your dancewear website is all about convenience and visibility. With the speed of light, the internet can bring customers to your virtual door – but only if your website is accessible. And, only if customers are funneled to your door. Here are some pointers for marketing your dancewear site.

First of all, you need a good website. You may already have one, and that is great, but check if for a few things. First of all, make sure the content of your website is SEO friendly. That means that the titles of the pages, headings for sections, and some of the content has the keywords in it. Those keywords are phrases such as “online dancewear”, “dance costumes”, and other words or phrases that people would type in to find your product.
There are some sites on the internet that offer keyword analysis free, and others where, for a nominal sum, you can find out which keywords are used the most often. Make sure you use the keywords that you choose in the right places, and in your domain name, if possible.
This may seem like an artificial way to get attention, but the search engines will not even notice your website if those keywords are not present. Why should they?

Online Catalog

You won’t get far in internet sales without an online catalog. Having an online shop is one thing but having one that looks good and works correctly is something else. Make sure your pictures are the right size – pixel-wise – to download quickly to mobile handheld devices. About 60% of shoppers now admit to using their iPhones or androids to make online purchases, and if your site does not work correctly on mobile devices, you will lose business to competitors.
In the dancewear market, parents do most of their shopping during their young dancer’s lessons, or on the spot when receiving instructions for costuming for the next performance. With an online catalog that is quickly accessed, you improve your chances for getting that business.
This is also good for those times when a mom “just loves” that outfit, and is sent to your website to find it.

Shopping Cart

Your shopping cart should, first of all, be secure. Make all security measures visible to the shopper, such as kaptcha or other efforts. Display all forms of payment you accept, from credit cards to PayPal to cheques. Finally, make sure the shopper can return to their shopping place quickly and easily, without having to scroll through the same thing over and over. This will increase your conversion rate.

Social Media
Do you have your dancewear website on Facebook? If not, get an account. It is one of the first steps to getting the word out on social media about your business. You can contact loyal customers with news and special offers. It also builds your credibility with the search engines which direct browsers to your site. Every time you make a comment, post a status, respond to a comment, or post a picture on social media outlets, you “gain points” with search engines that give your website more credibility.

Competition In The Gardening Industry

Competition in the gardening industry continues to get tougher in an already crowded market. Part of the conflict arises because of ever-improving shipping methods that can cross the globe in a matter of hours. Your local nursery may feature foundation plantings that come from a foreign country and stepping stones from an equally distant place. The savvy business owner knows that, to compete with other nurseries, landscaping, and maintenance companies, he must have a strong online presence.



Branding is the art of getting your name, or “brand”, well known. You may be a well known local brand. Or, you may have national recognition. You may even be a world-wide brand, which people recognize regardless of their native language. Coca Cola and Nike are examples of world-wide branding, while Ivey Gardens is an example of local branding. You have probably heard of Coca Cola, but not Ivey Gardens.


The internet is your fast-track to becoming a well-known brand. The world-wide-web does, indeed, cover the entire world. What many people do not know, however, is that they can carve out a little piece of the web for themselves and their brand. With proper strategies, you can get attention for your business every time someone in your area types in keywords that pertain to you.



This is partly done through skillful SEO. SEO, or search engine optimization, is a style of writing and coding that catches the attention of search engines as they look for information related to keywords. The placement of keywords in the article, the coding of these articles as they are uploaded to the internet, and the frequency with which you post all affect your reputation with the search engines. As you maintain a good reputation, the search engines move you up in rankings. This can give you the upper hand in competition with other members of the gardening industry such as http://www.lawnmaster.co.uk/.

Social Media


The use of social media has revealed itself as one of the best ways to build brand recognition. Many customers will move your emails to the recycle bin, but a Facebook update on the newest shipment of bedding plants will get their attention.

Social media is something that many people take personally. If they receive a tweet, it is almost like receiving an old-fashioned long-distance phone call – they feel special, like they are the only ones that know about it. That is why tweeting a 3-hour special to your “followers” can bring in plenty of attention. You can even offer specials to faithful customers who re-tweet your ad.

Through social media, the customers and potential customers on your list get the feeling that they know you. This is part of the process of building brand recognition. When people have the feeling that they know you, they are more likely to remember you when they need gardening products and services. They also will go with the familiar name, rather than one they have never heard. That is the value of brand recognition, and the value of the internet in your competitive business.


Setting Up Your Own Corporate Marketing Event

Corporate marketing is the public face that you put on your business. If you are a small company and want to stay that way, you market your business accordingly. If you have big plans, you market your company in a way to make it big. If you are a business owner and want to reach out to a bigger client base, a corporate marketing event is a great tool. Here are some pointers for setting up your own corporate marketing event.

Lodging and Accommodations

Before you plan anything, settle on your planned accommodations. You probably have an idea of how many guests you will invite, if not the actual finalized list. Look for lodging and meals that are comfortable, affordable, and if possible, unique. This will keep your event in the clients focus. For example, The Popup Hotel provides luxury accommodations and catering that is memorable and comfortable, for a good price.

Guest List

First of all, start a database of your potential clients. These will be the customers you intend to serve through your products or services. This is usually a list of people and other businesses that are separate from your customer database. After all, you are trying to attract new business. If you want to have a customer appreciation event, that is a different activity.

When you build your guest list, you may not be able to get the president of each company to attend your event, but you may be able to get the attention of one of the VPs. Also, check job titles in the potential clients own marketing and HR departments. Inviting key personnel in one of these departments may be your way to the top.


Once you have your guest list finalized, work on your invitation. Create your announcement in the form of a press release announcing a new product or sales campaign. You may want to tout a new location or the issuance of a new customer survey. This is usually a newsworthy type of story rather than an advertisement.

Make sure your advertisement/press release is keyword optimized. The probability that your potential guest/client will do a search on your keywords is very high, if they take your invitation seriously, and you want your invitation to rank on the keyword search. To optimize your announcement, include a video and some photos. This increases the likelihood that internet browsers will notice your piece.

Plan, Plan, Plan

Make sure your presentations are all in order and that you have all of the necessary equipment to make the presentations. Projectors, sound systems, handouts, and print material should be ready for distribution. Not only must your presentation be smooth and flawless, it must be businesslike and informative. Provide samples of your product if possible. Any fumbling around at this stage will make you look unprepared and unprofessional.

Once you have the lodging, guest list, press release, and presentation in order, you are ready to impress your potential clients.

How To Market Your Online Furniture Shop

Your online furniture shop can reach many more people than a simple brick-and-mortar store. The internet reaches across the entire world, and your furniture shop can, as well. Here are some ways to market your online furniture shop.


The first thing to keep in mind when marketing your online furniture shop is SEO, or search engine optimization. This means that advertisements, blogs, and even product descriptions you include with your items should be written with search engines in mind. For example, if you have a selection of wooden headboards in stock, you want to make sure you use those words: wooden headboards. But, you also want to use it in the singular, such as “wooden headboard”. Include, also, variations, such as “wooden head and footboards”, “wood headboards”, “wood beds”, “wooden beds”, etc. Basically, you think about anything people could call the item you are writing about, and include that in the copy you write. You could also optimise for your brand name, for instance, if your store name is Fit And Furnish, This way, when someone goes onto the internet and types in “I want a wooden bed”, a link to your store may come up. You have optimized your content for the search engines.


Branding is a term used that refers to the act of making your name known. We’ve all heard of brand names such as Nike, Coca Cola, and Toshiba. These well-known names need little introduction to the marketplace, having carved out their niches long ago.

But, your brand does need placement. The name of your store should be something people can remember, and that reflects your products or services. “Annie’s Place” doesn’t tell people what the business does, but “Annie’s Antiques” tells people immediately what they will find at your store.

With an easy and descriptive name, consider packaging. You would be surprised at how simple and inexpensive it is to have your own packaging designed. Your logo and name should be on each package, and this simple touch can mark your territory, so to speak, and help people remember you. Creative packaging can help to develop your brand and make it memorable. The packaging company can help you with design and colours, making your packaging special.

Google AdWords



Google AdWords may be a really good investment for your business. When you type in a keyword to do a search, you will find advertisements on the browser page. Those are ads that people buy, and can get a lot of attention for your business.

You might consider running your business in AdWords for a while to build up brand recognition. One precaution to take is to make sure you can handle the business! It won’t do you much good to get your name on a widespread media if you can’t ship to that area.

In most cases, you can limit the reach of the AdWords to cover the demographics and area your business services. Do your research ahead of time so that you know what shipping will be to those regions.

Make Sure Your Marketing Business Is Approachable

Your marketing business should look approachable. Customers coming to you are looking for a company that understands their product, service, and customer demographic. As potential clients first visit your business, first impressions are crucially important. Cold, sterile, and closed-off spaces will make your potential feel unwelcomed. Here is how to make sure your marketing business is approachable.

Spaces Can Make Your Marketing Business Approachable


When potential customers walk into your offices, what do they see? Do they see a cramped foyer with a desk and cranky receptionist? Or, do they see comfortable spaces and friendly faces that make them feel welcomed?

If you run a construction company, or a natural gas delivery company, you might get by with unattractive and cramped offices. But when you want clients to drop money on your marketing plan, you have to make them feel relaxed and confident.

Even if your space is limited, you can still make it feel comfortable and welcoming with the right furnishing and plants. Rather than a huge, executive-style desk for the receptionist, go with something smaller and more modern in design. It will fit the space better, and look more efficient. This gives you room for a couple of club chairs and a side table, providing comfortable seating and elbow space. A couple of tall rhododendrons framing the seating area, and another one in the corner behind the receptionist’s desk, it creates a triangle in design décor, bringing the customer in and creating a sensation of belonging. Add a bouquet of fresh flowers to the receptionist’s desk brings in fragrance and color, as well.

Don’t Overlook the Planter


The planter or pot that houses your plants is as important as the plant itself. There are many different styles of pots, and you can find them that match your décor. Whether you use modern lines, classic styling, Victorian elegance or even beautiful metal planters, the planter or pot can reflect that styling. This helps to tie the whole look together, and anchors the plants in their respective places.

Other Ways to Use Plants In the Office


Any atrium should have some well-tended plants. Most of the time, the atrium has one extreme or other of lighting – it either receives a great deal of natural light, which is great for certain plants, or it is predominantly in shadow, which sustains shade loving plants. A bare atrium often makes a visitor wonder if he is in the right place. However, one with a plush welcome mat framed by some lush vegetation changes the entrance into a welcoming foyer, making the potential customer feel at home.

Half walls in the office look far more civilized with planters on top, with trailing vines and attractive flowers. Cut flowers placed throughout the office provide a sense of comfort, and large plants help to filter the air and add to the relaxing atmosphere.

All of these can work together to make a good impression on your clients. If you market yourself, you will get more clients who want you to market them.

PPC For Small Businesses

PPC, or Pay Per Click, is an advertising model used on the internet. If you own a website, and allow a company ad on your site, the company will pay you a preset amount of money each time someone clicks on the ad. On the other end, you can make agreements with owners of websites to place an ad for your business. If you receive clicks on your ad, you pay the owner of the website which hosted your ad. Either way, you can end up making money. But, is it a good idea for a small business, with an unknown brand?


Choose Your Term

To get started with PPC, you select a term that you think people will search. For instance, if you run a roofing company in Austin, you might select “Austin roofers” or “roofing contractors in Austin”. Then, you can get Google to put an advertisement on their site so that anyone who type in that key phrase or keyword will automatically see your business listed right there. If they click on the link, you pay Google for the advertisement. If no one clicks, you don’t pay anything. However, your ad will be removed after a period of time, if it doesn’t get any traffic.


Small Businesses

I’ve dealt with a lot of small businesses such as youronlinept.co.uk, and the first thing the want to know is if AdWords would do their business any good. The great thing about Google AdWords is that you can select the IP addresses to which your ads will go. Small companies are often local companies, so your roofing company in Austin doesn’t need to advertise in San Francisco. So, you select IP addresses for the area you will serve. This is one way to limit the number of accidental click-throughs.

Another benefit for the small business is that the most highly trafficked keywords on a national basis are often more available on a local basis. For instance, the Austin roofer may have a lot of competition for “roofers in Austin”, but “Wimberly roofers”, “Lockhart roofer”, etc. may be totally unclaimed. This can make your AdWords quite profitable, as people in those areas need roofers, too.

Another reason to consider an AdWords account is the crack-down on SEO. It seems that anything of any benefit within SEO is bound to get penalised sooner or later. The latest algorithm from Google has virtually eliminated many of the black hat operations that manipulated SEO. While SEO is still important, Pay per click advertising is even more influential in getting the brower’s attention.
In addition, Google will let you know which keywords lead people to your ad. That helps you decide which keywords to bid on next time. And, remember, you don’t pay for any of these services until someone actually clicks on your ad!
As a small business owner, you need to keep an eye on your advertising budget. PPC advertising is a great way to do so, whether you do it through Google AdWords or not. You only pay if you get a customer – how safe is that?

The Benefits Of Social Networking

A perfect storm has been created in the advertising world. It is caused by two things – the difficult world economy and the ease of personal communications. As thousands of people have lost their jobs, they have turned to entrepreneurship to make ends meet, and social networking has provided an unexpected jumping off place for those who are setting out to make it on their own. If you are among those considering the use of social networking to further your business, here are some pointers to keep in mind.


Are you not quite sold on the benefits of social networking? That’s understandable. We’re always hearing about trouble people get into with a stupid tweet or a Facebook account that has been hacked. But, the fact remains that regardless of the unwise use of others, social media is still a major player in communication and advertisement.
Think about all of the people you know who have iPhones or androids. Probably 30% to 60% of high school students have one of these devices, and actually use them in classes to perform research. Now, keep in mind that each person who uses an iPhone or android will use it in exclusion to any other method of research. That means they never see your ad in the yellow pages. They never call information to get your phone number. They never buy a newspaper to get coupons. If they can’t find it on their mobile device, they don’t frequent the business.
Now, combine that trend with the fact that people feel like they have had a personal contact with a celebrity when they get a tweet. “OMG, Justin Bieber is at the MALL!” They receive the tweet, and feel like they are special. With the “all about me” generations of the last few decades, you can use that media to bring in business.


You don’t have to buy space in the local paper, any more, for your advertisements or coupons. You can, of course, but now you can set up automatic tweets, advertise on Facebook, and post on LinkdIn to reach an exponential number of people. Take a leaf out of Spartan Website Designs book, who do website design Exeter No longer do they have to limit theirself to an advertising budget eaten up by glossy, tri-fold brochures. While these may still have their place, you don’t have to do any more mass mailings. Remember the day of the postage meter in the office? Now, you set up a robot to send out a newsletter once a month, and an email once a week. No postage, no folding and stuffing parties, and no fighting traffic to get to the post office.

Get Your Tools Ready

With social networking, you need an account with each of the social networking sites. So, start a spreadsheet with the names of each of the sites. This process is going to snowball, so pay attention to every detail. You’ll want a list of every possible password you can remember, and every username that might somehow reflect the name of your business. The next step is to learn to use those media outlets.

Importance of customers

As initially stated, Marketing is a very important part of business since it leads towards really improving the success of a company. Production rates and distribution rates obviously depend largely on the success of your marketing machine. People have often said that sales and marketing are practically the same but they are wrong, they are different in several aspects. Marketing deals with promotions, advertising, public relations, and sales. It is a way of introducing and really pushing your product or service into the market. Sales is the buying or the transaction of customers purchasing your product or service.


Seeing as the goal of marketing is to make sure that your product or service is widely known and recognized, marketers must be original in their marketing techniques. In this current economical climate, getting the product noticed is key.

Companies must be more focused on their customers than the products they sell. Good and quality products are also essential but the public still have their preferences. If you target the customers directly, they will buy from you multiple times and even bring in others. If you spend more time on the product and disregard your customers wants and the benefits they receive, you will lose your customers, simple as. The sad thing is that getting them back is the most difficult part.

Juggling A Baby And Your Career

If your striving for a successful career in marketing, I already know that you are one determined person, but what if you fall pregnant during training, or your just about to land your dream position? Never fear, it’s going to be difficult, but not impossible. All I should say to you is your going to need to learn to juggle.


There are several things you can do to make your life easier once your new family member arrives, and you need to remember these because you’ll be using them for sure.

The first thing you can do is enjoy you maternity leave, make sure you use it wisely, buy toys for your baby and have fun, it will go a lot quicker than you think.

When you get back you’ll want to negotiate a work schedule that will be more flexible for you, this is very important as you’ll need to have the odd time off now and then, and that’s understandable.


you’ll also want to make the most of your commute time to work, it may be the only relaxation you can have. grab yourself an audio book and make yourself a nice cup of coffee or tea for the ride.