When you run a business, you realise that if you were the only one in your field, it would make your life much easier. Competition can either make things stressful, or it could make things fun. Competition is all about playing your A game. Marketing is your friend, and is your only solution to pushing on and pushing past your competitors at their own game. With strong marketing, you can push your business to the top, but how do you go about this?
Marketing is all about brand recognition and getting your name out there. Ideally, you want to get people to recognise your brand name whether it’s for marquees in Taunton or for Paper, and become a trusted source in their everyday. you don’t want to be a nobody, discovered by 1 or two people a week who just happen to “stumble” over your website. There are several different areas of marketing that you’ll want to look at when improving your popularity. The first is search engine optimisation, This type of optimisation will improve your search result rankings. With a focused SEO campaign you’ll really be looking at getting yourself higher up on Google and in turn bringing in more people looking for your area of business. SEO focuses on several aspects on your website, and also does some some important offsite work, it can take some time but is well worth the effort.
Google ad-words is also another way to attract customers, and if you’re business is one where it bring’s returning customers then you should be looking into this as it can bring visitors to the site.
This is just a start, there’s a lot more to do but stay tuned for the next steps.