Women’s clothing is almost always a sure deal for online marketers. If you want to promote your women’s clothing company, you have a great deal of tradition and scientific research on which to rely. Whether you sell wedding dresses or masai clothing, you can use these great strategies to make your customers happy and bring in even more business.
A Mobile Website
Make sure, first of all, that your website will interface with mobile devices. Over 60% of the population has a handheld device such as an iPhone or android. That, alone is a significant number of potential customers. But, when you consider that almost all of these people actually do their shopping using their phones, and that 80% of them will make a purchase that very day, then it makes good sense to have your website updated to load quickly onto handheld mobile devices.
These changes will make the most important part of your landing page load in a quickly readable format without locking down the device. The customers will be able to scroll quickly to whatever section of your website they want to see. This facilitates your customers’ shopping experiences, and brings in more profits for your company.
People respond to recognizable brands. This is why you should make the brands of clothing you carry obvious on your website. They should be listed in the menu, with follow-through links to that brand’s page on your site. Each brand should have a short writeup on your site, stressing the value of clothing from that particular manufacturer.
Your emails and newsletters should also feature these brand names prominently. While potential customers may not quickly recognize your company name, they will recognize the brand names of clothing lines you carry.
Part of your internet presence affected by your company participation in social media. Facebook, Imgur, YouTube, and other social sites offer great exposure. By posting frequently on these and other sites, responding to comments people make, and by making comments on other people’s posts, you not only build brand recognition for your own site, you build legitimacy with search engines. This will add up, over time, to better rankings, eventually moving you to the first page of browsers.
Another great way to boost your presence on the internet is through link building. Your web master should be able to help with this, if you can provide quality material that includes the brand names of clothing you carry. Also, include other keywords that make your store stand out from other women’s clothing stores. These keywords should be linked back to your website.
For example, if someone is looking for Masai clothing, they will type that phrase into their browser. The first page of the browser will have about 10 entries. If your article is on that page, people can click through to read the article. This will take them to your website, where they can go straight from reading the article to shopping.