Marketing your dancewear website is all about convenience and visibility. With the speed of light, the internet can bring customers to your virtual door – but only if your website is accessible. And, only if customers are funneled to your door. Here are some pointers for marketing your dancewear site.
First of all, you need a good website. You may already have one, and that is great, but check if for a few things. First of all, make sure the content of your website is SEO friendly. That means that the titles of the pages, headings for sections, and some of the content has the keywords in it. Those keywords are phrases such as “online dancewear”, “dance costumes”, and other words or phrases that people would type in to find your product.
There are some sites on the internet that offer keyword analysis free, and others where, for a nominal sum, you can find out which keywords are used the most often. Make sure you use the keywords that you choose in the right places, and in your domain name, if possible.
This may seem like an artificial way to get attention, but the search engines will not even notice your website if those keywords are not present. Why should they?
You won’t get far in internet sales without an online catalog. Having an online shop is one thing but having one that looks good and works correctly is something else. Make sure your pictures are the right size – pixel-wise – to download quickly to mobile handheld devices. About 60% of shoppers now admit to using their iPhones or androids to make online purchases, and if your site does not work correctly on mobile devices, you will lose business to competitors.
In the dancewear market, parents do most of their shopping during their young dancer’s lessons, or on the spot when receiving instructions for costuming for the next performance. With an online catalog that is quickly accessed, you improve your chances for getting that business.
This is also good for those times when a mom “just loves” that outfit, and is sent to your website to find it.
Your shopping cart should, first of all, be secure. Make all security measures visible to the shopper, such as kaptcha or other efforts. Display all forms of payment you accept, from credit cards to PayPal to cheques. Finally, make sure the shopper can return to their shopping place quickly and easily, without having to scroll through the same thing over and over. This will increase your conversion rate.
Do you have your dancewear website on Facebook? If not, get an account. It is one of the first steps to getting the word out on social media about your business. You can contact loyal customers with news and special offers. It also builds your credibility with the search engines which direct browsers to your site. Every time you make a comment, post a status, respond to a comment, or post a picture on social media outlets, you “gain points” with search engines that give your website more credibility.