Your business, whether it is a service or offers goods for sale, can usually benefit from creative and persistent marketing. So many times, business owners are unaware of the broad applications to which their products can be applied. For example, quilting clubs use PVC pipe to make quilting frames; home improvement stores should market to that consumer group. Construction companies can resell architectural items recovered from build sites, therefore, marketing to architectural digests and historical societies. Your detox center can benefit from similar marketing. Here are some ideas for how to market your detox center as a health farm.
Most people think of a detox center as a place where people go to feel bad before they feel better. Detox is not a pleasant experience for most people. To market your detox centre as a health farm, draw attention to the positive results of detoxification.
Market Your Location
Your website should focus on the physical appearance of your centre, if you have lovely landscaping or natural elements nearby. Show your clients relaxing by the pool, lake, or walking nature trails. This takes the focus off of the perceived difficulties of detox.
Market Your Services
You should also focus on the amenities of your centre. Point out the spa treatments you offer, along with yoga classes and other opportunities the guests have for getting exercise. While a detox regimen may not encourage a lot of strenuous exercise, most people will appreciate the opportunity to do some gentle movement. Massage therapy is a coveted service at health farms, so if you offer it at your detox centre, make sure it has its own page on your website.
Market Your Meals
Battle the impression of starvation diets by publicizing your dining opportunities. Don’t be shy about touting the qualifications of your chef and kitchen staff. Let your potential customers know that they can expect flavorful, healthy food during their stay. If you offer organic foods, make sure that this information is prominent on the website. It’s a great selling point.
Most detox centres offer education to their clients. These classes will teach them how to maintain healthy eating habits at home. They may also learn stress reduction techniques in order to reduce the amount of toxins in their systems during their daily lives.
Cooking classes are also a great draw. Your clients can learn to shop for and prepare healthy foods that will help to reduce the amount of toxins that build up in their bodies.
Calls to Action
Place calls to action in all of your online communication. This gives people the opportunity to respond with their contact information and follow the links to you website. Widgets are also useful in your signature line and on your profile in social media accounts. By including these, you brand your detox centre every time you comment or post in health forums, dietary forums, and other social media.