You finally got it done. You had your business website built. You’ve proudly shared the news on Facebook, and maybe even got a Twitter account to go with it. But, what do you do now? You want to market your Urban planters website online, but what do you do AFTER you get a website? Here are some pointers for building your brand recognition and unearthing a larger customer base.
Your website is your first internet presence. When people look for planters, you want them to be able to navigate your website and place orders easily. To get them to your website, you need to encourage people to follow links to your site. There are a number of actions you can take that will drive traffic to your website. This establishes your online presence, and makes the internet search engines notice your website. When they notice your website, you move up in rankings, with the goal of ending up on the first page of search engines such as Google and Yahoo.
The reason you want to be on the first page is that most people will not go any further than the first page, or first 10 entries, when they are shopping. They expect that the best businesses will be on listed in the top 10.
Get your web designer to develop a widget for you. This widget can be placed in your signature line on emails. It can also be placed in your profile in most social media sites. People interested in your product or service can click on the widget, and they’ll be redirected to your website. Every time someone does this, you gain credibility with search engines. This begins to move you up in rankings.
Look at all of the gardening forums you can find. Join them, and in your profile, include your widget. This doesn’t get the attention of search engines but it is the first step. Next, you need to comment on posts other people make. Now, you’re starting to get some attention. You don’t necessarily need to try to sell your planters – let them sell themselves. You just recommend creative ways in which to use them, or compliment people on their own choices.
As people see that you have a business and have some expertise, they will start visiting your website.
Calls to Action
In your emails and in social media, you can include calls to action. These are opportunities for people to learn more about your planter website or business. They enter their email address to receive your brochure or a newsletter, and you automatically have a new contact for your business.
Most social media sites, and many forums, will record and track the demographic data of people who use the sites. This is available to members, sometimes for a small fee. This is an excellent way to expand your customer base.
The good news is that there are actually people whom you can hire to post and respond in forums, and study data from sites. This will help you market your planter website.