Corporate marketing is the public face that you put on your business. If you are a small company and want to stay that way, you market your business accordingly. If you have big plans, you market your company in a way to make it big. If you are a business owner and want to reach out to a bigger client base, a corporate marketing event is a great tool. Here are some pointers for setting up your own corporate marketing event.
Lodging and Accommodations
Before you plan anything, settle on your planned accommodations. You probably have an idea of how many guests you will invite, if not the actual finalized list. Look for lodging and meals that are comfortable, affordable, and if possible, unique. This will keep your event in the clients focus. For example, The Popup Hotel provides luxury accommodations and catering that is memorable and comfortable, for a good price.
First of all, start a database of your potential clients. These will be the customers you intend to serve through your products or services. This is usually a list of people and other businesses that are separate from your customer database. After all, you are trying to attract new business. If you want to have a customer appreciation event, that is a different activity.
When you build your guest list, you may not be able to get the president of each company to attend your event, but you may be able to get the attention of one of the VPs. Also, check job titles in the potential clients own marketing and HR departments. Inviting key personnel in one of these departments may be your way to the top.
Once you have your guest list finalized, work on your invitation. Create your announcement in the form of a press release announcing a new product or sales campaign. You may want to tout a new location or the issuance of a new customer survey. This is usually a newsworthy type of story rather than an advertisement.
Make sure your advertisement/press release is keyword optimized. The probability that your potential guest/client will do a search on your keywords is very high, if they take your invitation seriously, and you want your invitation to rank on the keyword search. To optimize your announcement, include a video and some photos. This increases the likelihood that internet browsers will notice your piece.
Plan, Plan, Plan
Make sure your presentations are all in order and that you have all of the necessary equipment to make the presentations. Projectors, sound systems, handouts, and print material should be ready for distribution. Not only must your presentation be smooth and flawless, it must be businesslike and informative. Provide samples of your product if possible. Any fumbling around at this stage will make you look unprepared and unprofessional.
Once you have the lodging, guest list, press release, and presentation in order, you are ready to impress your potential clients.