Tag Archive: marketing

5 Advantages of Digital Marketing vs. Traditional Advertising

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We’re experiencing a man-oeuvre of advertising techniques from conventional strategies to digital ones in the aftermath of growing engulfment of people’s lives into the electronic media. It’s therefore becoming an increasing requirement for virtually any business establishments or startups catch prospective customers in the electronic space and to make an electronic existence. Digital marketing can offer various advantages over conventional promotion procedures, and such gains ought to be exploited over the social media, advertising strategies of companies in the electronic media and so forth with a skillful evaluation of consumer behavior. Professional assistance in the kind of digital marketing services may be useful in this respect. Following can be found as the five principal advantages of digital marketing over conventional promotion:

1. The best part of internet based advertising is the fact that the size of the establishment does not matter. All that matters is can you make greatest usage of the electronic platform to boost your advertising abilities and confirm your existence as a successful seller. So itis a level playing field whether you’re a small-scale or big retailer.

2. It’s pocket friendly also. Its internet advertising strategies can expand rather at low prices and cut back on different expenses linked to conventional strategies like ads on newspapers, televisions and other mass media.

3. It’s comparatively more straightforward to assess the stuffs that do not work for your company in an online marketing world or work. It’s possible for you to assess the visitors to your web site or site using Google Analytics which will help reach certain targets. Additionally, email marketing alternatives that are packaged supply the alternatives to see just how many folks are socializing with your posts.

4. There are real time leads to digital marketing. For conventional advertising there’s a long delay to get comments about how great their Seasalt Clothing Company is running (for instance). Here, an easy touch of a button in the website will supply info regarding the amount of visitors, increase in subscribers, the peak trading times, conversion rates, etc.

5.It supplies impulsive refinement chances as compared to conventional strategies and additionally at substantially lower prices. Internet marketing supplies instantaneous opportunities for improvising. There are greater opportunities of building a brand image that is good valuing and addressing the requirements the target customers.

Apart from these, there are several other related advantages of internet based advertising. There’s a much greater chance to develop a world-wide exposure for the firm. The social networking share buttons can help a brand go totally viral. This would be somewhat unthinkable of in case of conventional advertising where both feasibility and price is a variable. Brands have so found a fresh zone of competition in the electronic world. This has encouraged increase of services and digital marketing businesses which will help in optimizing their strategies. Besides receiving an excellent Search Engine Optimization, and do plans in social media and posts, the demand of these services is vital to give a direction to their marketing strategies to the businesses.

 

How Important Is Brand Marketing?

Your online appearance represents brand awareness. It is your first face to the public, and draws new customers in. When you are not there for potential customers to actually talk to, your presence online is the next best thing. In fact, the popularity of social media is a prime indicator of the need of most people to feel connected – why else would they re-tweet a notification from a celebrity? When you add in the fact that 60 percent of people have iPhones or androids, and 80 percent of those people shop on those devices, the branding of your website and affiliates is crucial. You need a recognizable brand that people can remember. You also need to promote affiliates and help with brand recognition of any products you carry.

Drive Traffic

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Your own brand, or company name is important. You want your customers to remember it, and you want them to tell others about it. One of the ways to create an identity online is through marketing the brands that you support. For example, dancers may not recognize the name Bloch Dancewear right off-hand, but they do know the names Polina Seminova, Sarah Lamb, Agne Letestu, and Maxim Beloserkovsky. These are the names most likely to be entered into search engines, along with the word “dancewear” following.
If you provide internet content and social media links using such tags as “Polina Seminova dancewear”, then people searching for these items can be redirected to your website. Using known brands in your online presence makes it far more likely that customers will find you. They are already looking for your products, but they may not know your name. This drives traffic to your store and makes your brand more memorable.

Build Credibility

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When you promote the brands you carry, shoppers learn whether or not you are a credible vendor. Brand names drive traffic to your website, but you have to keep the shoppers there. Provide an easily navigable website with secure checkout. If your website is hard to navigate, customers will quickly move on to the next vendor. They don’t have time to play games.
If you promote Irina Dvoroenko dancewear, visitors to your site should be able to see that name on the page to which they are redirected. This kind of brand marketing is consumer friendly and simply good business.

Social Media and Brand Marketing

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You may consider social media to be a waste of time, but the majority of people don’t. They at least check Facebook every day, or at least one other source. You are missing out on a vast, mostly free advertising venue by neglecting social media. Place calls to action in various social media sites, with the brands you carry listed to catch attention. Comment on other people’s posts, and send out notifications, because every time your website’s name shows up on the internet it gains momentum with the search engines.
When you want to build brand recognition for your own company, the smartest thing is to use brand marketing for the names people are already looking for.

Make Sure Your Marketing Business Is Approachable

Your marketing business should look approachable. Customers coming to you are looking for a company that understands their product, service, and customer demographic. As potential clients first visit your business, first impressions are crucially important. Cold, sterile, and closed-off spaces will make your potential feel unwelcomed. Here is how to make sure your marketing business is approachable.

Spaces Can Make Your Marketing Business Approachable

 

When potential customers walk into your offices, what do they see? Do they see a cramped foyer with a desk and cranky receptionist? Or, do they see comfortable spaces and friendly faces that make them feel welcomed?

If you run a construction company, or a natural gas delivery company, you might get by with unattractive and cramped offices. But when you want clients to drop money on your marketing plan, you have to make them feel relaxed and confident.

Even if your space is limited, you can still make it feel comfortable and welcoming with the right furnishing and plants. Rather than a huge, executive-style desk for the receptionist, go with something smaller and more modern in design. It will fit the space better, and look more efficient. This gives you room for a couple of club chairs and a side table, providing comfortable seating and elbow space. A couple of tall rhododendrons framing the seating area, and another one in the corner behind the receptionist’s desk, it creates a triangle in design décor, bringing the customer in and creating a sensation of belonging. Add a bouquet of fresh flowers to the receptionist’s desk brings in fragrance and color, as well.

Don’t Overlook the Planter

 


The planter or pot that houses your plants is as important as the plant itself. There are many different styles of pots, and you can find them that match your décor. Whether you use modern lines, classic styling, Victorian elegance or even beautiful metal planters, the planter or pot can reflect that styling. This helps to tie the whole look together, and anchors the plants in their respective places.

Other Ways to Use Plants In the Office

 

Any atrium should have some well-tended plants. Most of the time, the atrium has one extreme or other of lighting – it either receives a great deal of natural light, which is great for certain plants, or it is predominantly in shadow, which sustains shade loving plants. A bare atrium often makes a visitor wonder if he is in the right place. However, one with a plush welcome mat framed by some lush vegetation changes the entrance into a welcoming foyer, making the potential customer feel at home.

Half walls in the office look far more civilized with planters on top, with trailing vines and attractive flowers. Cut flowers placed throughout the office provide a sense of comfort, and large plants help to filter the air and add to the relaxing atmosphere.

All of these can work together to make a good impression on your clients. If you market yourself, you will get more clients who want you to market them.