Your marketing business should look approachable. Customers coming to you are looking for a company that understands their product, service, and customer demographic. As potential clients first visit your business, first impressions are crucially important. Cold, sterile, and closed-off spaces will make your potential feel unwelcomed. Here is how to make sure your marketing business is approachable.
Spaces Can Make Your Marketing Business Approachable
When potential customers walk into your offices, what do they see? Do they see a cramped foyer with a desk and cranky receptionist? Or, do they see comfortable spaces and friendly faces that make them feel welcomed?
If you run a construction company, or a natural gas delivery company, you might get by with unattractive and cramped offices. But when you want clients to drop money on your marketing plan, you have to make them feel relaxed and confident.
Even if your space is limited, you can still make it feel comfortable and welcoming with the right furnishing and plants. Rather than a huge, executive-style desk for the receptionist, go with something smaller and more modern in design. It will fit the space better, and look more efficient. This gives you room for a couple of club chairs and a side table, providing comfortable seating and elbow space. A couple of tall rhododendrons framing the seating area, and another one in the corner behind the receptionist’s desk, it creates a triangle in design décor, bringing the customer in and creating a sensation of belonging. Add a bouquet of fresh flowers to the receptionist’s desk brings in fragrance and color, as well.
Don’t Overlook the Planter
The planter or pot that houses your plants is as important as the plant itself. There are many different styles of pots, and you can find them that match your décor. Whether you use modern lines, classic styling, Victorian elegance or even beautiful metal planters, the planter or pot can reflect that styling. This helps to tie the whole look together, and anchors the plants in their respective places.
Other Ways to Use Plants In the Office
Any atrium should have some well-tended plants. Most of the time, the atrium has one extreme or other of lighting – it either receives a great deal of natural light, which is great for certain plants, or it is predominantly in shadow, which sustains shade loving plants. A bare atrium often makes a visitor wonder if he is in the right place. However, one with a plush welcome mat framed by some lush vegetation changes the entrance into a welcoming foyer, making the potential customer feel at home.
Half walls in the office look far more civilized with planters on top, with trailing vines and attractive flowers. Cut flowers placed throughout the office provide a sense of comfort, and large plants help to filter the air and add to the relaxing atmosphere.
All of these can work together to make a good impression on your clients. If you market yourself, you will get more clients who want you to market them.