A perfect storm has been created in the advertising world. It is caused by two things – the difficult world economy and the ease of personal communications. As thousands of people have lost their jobs, they have turned to entrepreneurship to make ends meet, and social networking has provided an unexpected jumping off place for those who are setting out to make it on their own. If you are among those considering the use of social networking to further your business, here are some pointers to keep in mind.
Are you not quite sold on the benefits of social networking? That’s understandable. We’re always hearing about trouble people get into with a stupid tweet or a Facebook account that has been hacked. But, the fact remains that regardless of the unwise use of others, social media is still a major player in communication and advertisement.
Think about all of the people you know who have iPhones or androids. Probably 30% to 60% of high school students have one of these devices, and actually use them in classes to perform research. Now, keep in mind that each person who uses an iPhone or android will use it in exclusion to any other method of research. That means they never see your ad in the yellow pages. They never call information to get your phone number. They never buy a newspaper to get coupons. If they can’t find it on their mobile device, they don’t frequent the business.
Now, combine that trend with the fact that people feel like they have had a personal contact with a celebrity when they get a tweet. “OMG, Justin Bieber is at the MALL!” They receive the tweet, and feel like they are special. With the “all about me” generations of the last few decades, you can use that media to bring in business.
You don’t have to buy space in the local paper, any more, for your advertisements or coupons. You can, of course, but now you can set up automatic tweets, advertise on Facebook, and post on LinkdIn to reach an exponential number of people. Take a leaf out of Spartan Website Designs book, who do website design Exeter No longer do they have to limit theirself to an advertising budget eaten up by glossy, tri-fold brochures. While these may still have their place, you don’t have to do any more mass mailings. Remember the day of the postage meter in the office? Now, you set up a robot to send out a newsletter once a month, and an email once a week. No postage, no folding and stuffing parties, and no fighting traffic to get to the post office.
Get Your Tools Ready
With social networking, you need an account with each of the social networking sites. So, start a spreadsheet with the names of each of the sites. This process is going to snowball, so pay attention to every detail. You’ll want a list of every possible password you can remember, and every username that might somehow reflect the name of your business. The next step is to learn to use those media outlets.